They might then look at reviews on websites like Facebook and Yellow Pages and like what they see there. The next thing they do is Google your business name. When they do industry list this, a knowledge panel will probably show up. Knowledge panels appear on the side of search results when you’re looking for a specific person, business, or similar. Google generates these reviews based on business information from Google business listings, Facebook, and industry list other relevant industry sites.
The knowledge panel will provide a button to visit your website, as well as your name, address, phone number, business hours and more. Knowledge panels industry list also display star-reviews up to five stars, which are taken from your Google reviews (and sometimes from external review sites). Now think about the journey your customer has gone on. They’ve searched for your services, read your reviews, and Googled your name. If they then see a close to 5-star average review score, it will reinforce all the searching they have done so far. This entire journey is powered by the industry list relationship between reviews and SEO, and it can help draw new customers to your business.
Drive up Your Click-through Rate with Review Rich Snippets A knowledge panel will display star-reviews when people Google your brand, and the Local industry list Pack will display star-reviews in local search results. But how do you stand apart in standard organic search results? The answer may be review rich snippets. Rich snippets allow you to display other elements in search engine results, such as images, prices, or star-reviews. If you already rank towards the top of search results, displaying those colourful stars can help you stand apart and drive up industry list your click-through rate (CTR). While CTR doesn’t influence Google rankings on its own, it can complement your SEO efforts by compelling someone to click on your high-ranking link instead of your competitor’s.