Especially in the context of the impact of Western ideological trends, if domestic designers will only be rigid and blind to study, they will only lose my country's traditional national culture. Therefore, in the process of font design, it is necessary to fully integrate Western culture and Chinese traditional culture, combine national culture, national color and modern design concepts, innovate font design, and improve the attractiveness of fonts. The importance of font design in graphic design 1. Improve product attractiveness In the new era of continuous economic development, various fields will involve graphic design, and font design will naturally be integrated into various fields along with graphic design.
First, the design of the fonts in the advertising plane. Image Manipulation Service In the era of commodity economy, the market competition is becoming more and more fierce. In order to strengthen the competitiveness of the commodity market, merchants often increase the placement of commodity advertisements. Product packaging and poster advertisements have gradually become a marketing method for commodities. Eye-catching fonts in advertisements , can attract the attention of the public, especially the title design, which is not only simple, but also impresses the audience. Secondly, the design of fonts in the book plane, various books can enrich people's spiritual world, whether it is the aspect of the book or the content, it is closely related to the design of the font. The font design in the book should be carried out according to the artistic conception and content of the book.
Shock, attract more and more readers to read. 2. To convey the message of culture The main purpose of graphic design is to provide people with a better look and feel, and to effectively convey the aesthetic taste, information and life concepts in the design to the audience. Usually, the communication of graphic design information is generally carried out through color, text and pictures, and useful information is conveyed to people through the above three elements.