offer location and context-based content that makes it easier for customers to find, compare and select the best product for their needs, no matter where and when they decide to shop. As casandra puts it, “as commerce becomes more contextual, the number of places buyers can view – like in a blog post via a 'buy button' – is growing. Content is a great tool to take advantage of this shift, and retailers are uniquely prepared for this opportunity
because consumers are more likely to buy retail products as soon as they discover them. » consumers are more likely to buy retail products the moment they discover them, says @casandra_camp. cmworld click to tweet retail brands can deliver a satisfying discovery whatsapp number list experience by leveraging interactive tools and technologies in their content. For example, facial recognition technology and augmented reality overlays allow marketers to offer virtual dressing rooms that allow consumers to “try before you buy” products like clothing or cosmetics.
These versatile techniques can also be used to bridge the online and in-store experience: for example, the sephora virtual artist tool allows users to upload a selfie and virtually try on a new lipstick color or of eye shadow. If they like what they see, they can visual-artist-tool-sephora #retail brands can deliver a discovery-driven experience by leveraging interactive tools in content. @joderama click to tweet interact, but don't mingle according to the deloitte report, customers are more often seeking personalized brand interactions and engagements. Retailers can provide this by