Although Mike wasn't one of the show's most widely known guests, it ended up being the fourth most popular episode Scott ever performed . why? Mike creates exposure for episodes by sharing them via his email list, allowing Scott's show to reach many listeners it otherwise wouldn't have, while at the same time reaching new audiences. I increased the profile of the mic in the . If your guests have a strong social following or email list, ask them to help you promote your podcast. You might be surprised how much traction it receives. (For a bonus tip, check out the promotional email templates on
Scott's site he created to whatsapp database drive podcast engagement .) Related Content: Why NeilPatel Pays $30,000 For Content And Gives It Free [Podcast] Use relevant communities on Reddit Surprisingly, Reddit is one of the best platforms for generating podcast leads. This site has some important advantages to consider. Reddit has millions of active users, so finding people interested in your content shouldn't be difficult. No matter what industry you're in, you can easily identify relevant niche subreddits to promote your podcast (more on this below). Users can easily participate. That said, convincing them to check out your podcast shouldn't be too hard.
However, there is one rule that must be adhered to from the very beginning. You can not spam Reddit . Redditors can find pitches a mile away and are wary of new users who have never added anything to the conversation. Before you promote anything, make sure you provide some value to the community you are a part of. find the right subreddit There are thousands of different communities on Reddit that you can join, but if you use the site to build your subscriber list, you'll need to find the community that is best represented by your target podcast audience.