On the other hand, privacy has also become an important social issue. We have many discussions about what we can and cannot measure, ask questions and voice our concerns. Now that major tech companies have moved to the point of excluding third-party cookies, the tracking challenges for advertisers are growing. Purchasing decisions are increasingly being made in places that are not easily measurable. The impact of this is not always taken for granted. It is especially important for companies with a complex customer journey to be aware of this and to work on it, so that we interpret data correctly. 8. The metaverse? Last year we had a hard time escaping it: the metaverse.
Companies in various sectors shared their vision of the virtual world. Facebook even adapted its company name for this, to indicate where the ambition level lies. The company describes the metaverse as ' the next evolution of social connection '. The vision is that users move as avatars within a shared, virtual world. Virtual and augmented job function email list reality glasses will be used in the metaverse. The real and virtual worlds will become even more intertwined within that vision. The idea is that there will be one metaverse. Just like with the internet. Different platforms will be connected to each other. It is not yet that far. But, given the outspoken ambitions of the largest social platform in the world, the metaverse is definitely a development to keep a close eye on. 9.
Visual search Visual search provides a completely different user experience than the experience you already know. For example, by uploading an image you can find similar images in a few seconds, for example to gain inspiration. Some examples in the field of visual search: Pinterest came out with Lens before . This makes it possible to take a photo of an item and find out where you can buy the item. You can also view inboards of related articles or search for similar products. With Bing Visual Search it is possible to search for a part of a photo.