Advertising Continue reading below Why : LinkedIn is very advantageous when it comes to maintaining relationships because it's easier to build relationships with your audience and it also gives overall brand visibility. Engaging discussions and targeted content sharing (especially content from your team) can position you and your reps as experts in your particular industry. Adding that human touch is crucial to stand out from other people who just stream content and shout to be heard without any real engagement. Create additional lead sources Your website is the perfect publishing platform for your content and will be a great source of organic traffic as you produce more content and promote it.
However, you don't have to limit your efforts to your site — there are plenty of other places to post content, like LinkedIn's publishing hair masking service platform, LinkedIn Pulse. How : LinkedIn Pulse is open to anyone with a LinkedIn account. It's a simple interface with a WYSIWYG editor, much like publishing in WordPress. You can create unique content or reuse some of your best content on the platform. Advertising Continue reading below If you have blog posts, webinars, podcasts, or videos that have done particularly well, you can reuse all of that content in a new post (short or long) to post directly to LinkedIn.
Why : Publishing on LinkedIn Pulse puts your content directly in front of your established connections as well as unique new readers. It positions you as an expert and thought leader, while providing valuable solutions and insights that can bring new leads into your funnel who otherwise might never have heard of your brand. Rely on recommendations I've come across so many professionals who have done amazing things with clients and delivered tremendous value, but they don't have endorsements or testimonials in their LinkedIn profiles. They are missing a great opportunity to leverage the opinions of others to grow their business. Part of your strategy should involve working with your connections to get referrals and turn them into ambassadors for you.